Crux of the matter
When it comes to craft, the key to success is an individual approach to the customer:
‘There are various customers. Some come to me and say: “I need a very heavy duvet so that I can feel it on me when I’m sleeping.” Someone else comes and says: “Sir, I would like a very light duvet, please!” You have to adopt an individual approach to every customer and do everything in such a way as to make everyone happy.’